M1 - Marketing and Distribution

M1 - Marketing and Distribution

Distribution Plan:

The magazine could be distributed online as it can reach the biggest audience. Due to our location it will be difficult to find a large audience for our magazine as we live in a small town. Using the internet distribute our magazine is the best choice as it will be able to reach a larger audience as we can use many methods to achieve more views.

A distribution method we could use is by uploading the Magazine to a news outlet, as the largest demographic on News Sites is the same demographic as the Magazine I’m creating. We could also put the Magazine on its own website so we can advertise the site on other pages with adverts. This will add to the viewer count as we could have adverts with images on the cars so that they can see what the magazine is about.

Another distribution plan would be to use Instagram and Facebook to show the Magazine to the audience, this can be useful as it will also reach a large audience and people will be more likely to see it as it will show up when they for Motorsport related things.

I think the best way to distribute the magazine would be by a physical copy that is delivered each week, this is because it is the most widely used format therefor it is a working format. Also many people who get motorsport magazines also like to have a physical copy so that they can stick pictures of the cars to their walls, as they aspire to have the cars that will be shown. I think that this is an important aspect to having a magazine, as it is yours to do what you want with, giving he customers the option to use the pages as they please.

Marketing:

There are many ways to market a Written Product, we will use some above the belt to market our Magazine

Pre-Release	During Release	Post Release
Before the release, we could use posters and online adverts to show the idea off to the audience, it will help create an audience for us and see if the Magazine is anticipated or if there is no audience. Some more ways to advertise and market in the pre-release phase of the marketing is to allow people to view a pre-release build/version of the magazine, allowing them to generate an opinion before the articles/magazine is completed. This allows the creation to go ahead if they believe it is what they want, or allowing you to change some of the magazine before the release.	During the release, we could use things such as radio adverts and Podcasts to show help inform people about the Magazine to create a buzz about the product as it is being released. There are some more interesting ways of advertising the magazine such as brand deals, where the magazine company can cooperate with another product or company to generate exposure for the product, for example when the first Halo game came out, if you pre-ordered the game you would get a free bottle of Mountain Dew, a Helmet and a bag of Doritos.	After the initial buzz of the release, we can use posters and adverts to retain views and product views as the fans will want to look at it many times. As well as a continued, release of more versions. Some ways to help market the product after magazine has been release would be to have some questionnaires be sent out with the magazine, asking for responses on what the magazine may need or what can be improved, so that the next edition can be marketed more correctly to what the customers may want.

The marketing needs to appeal to the audience demographics that we are looking to aim the Magazine toward. Therefore, the marketing needs to make sure that it appeals to the demographic.

I would suggest that creating some posters for the Magazine would be a good idea as they are very marketable and don’t require much time to create something that looks really good. I would suggest using an image of the Super Cars as well as a logo for the Magazine, working title e.c.t.

I will need to market the magazine to the correct audience, this means that I need to make sure that I have done the correct research to make sure that I am doing the correct thing when creating the magazine, I will have to use things like psychographics and demographics. Firstly, will make sure that I market the magazine to the correct psychographic of people, I think that I will be marketing the magazine to people who are aspirers, this means that they are people who aspire to have better lives, these people are the ones that will want more in their life, using the magazine to drive their aspiration.

I will also have to make sure that I am aiming at the correct band of people when I am marketing my magazine, I will mostly market my magazine that people who are in the lower CDE2 band as they are the ones that are not as likely to have an expensive or antique car.  This is because to aim at aspirers you have to give them something that they can aspire towards, people in the ABC1 band may already have the expensive cars.

I will be distributing the magazine in the northwest region, which means that I can add region specific events or deals that can be marketed towards the audience, this means that they can feel as in the magazine is accommodating of them, thus creating a friendly customer relationship.