P3 - SWOT Analysis

P3 - SWOT Analysis – Magazine

Strength

We think a strength to the magazine is that it will be a good showcase for motorsport; it will show new cars, motorbikes and important information, such as events and scores of the F1. I think men meaning that we can focus adverts and information towards the male demographic as they will read a racing magazine more.

Another strength is that the Motorsport magazine will be easy to produce, as most of the magazine will need to be images, as describing a car is the last thing that people want, usually people would rather look at the images of the nice cars instead of reading about them.

Weakness

A weakness to the magazine is that not many women will be interested in the magazine. My research has found that more men will be interested in the magazine than women will, as they are the main demographic.

Another problem is that car magazines can be quite expensive to make because I will have to ask for the cars or I would have to ask for permission off a company that has showrooms to take pictures of the cars inside. This would make it an inexpensive way to take pictures of expensive cars, as I would only need shots of the exteriors I could get the pictures easily inside a showroom.

Opportunities

An opportunity I will have is that I will be able to take pictures of cars during the holidays, meaning that I can go to London and take pictures of the supercars myself meaning that I can bypass copyright laws as they will be my own images, I just need to ask permission off the owners.

I live close to a showroom where I could ask take take some images of the cars within the showroom; this would be a good idea, as it would mean that I could have a good way of taking the pictures easily with high quality and expensive cars.

I could also include an interview from an up and coming race star that will allow me to have an interview inside the magazine. This would be a good way to make the inside page easier to make, as it means that I would only have to 

Threats

Some problems that could arise when I am creating the magazine is that I won’t get permission to take pictures of the cars when I attend the car festival, meaning that I will not have any materials to use to create the magazine.

Another problem is that I could easily make the magazine look unprofessional by making the front look bad by using bad images of the cars. Therefore I will have to take lots of images of the cars that I will be using to make sure that I have a wide variety of images to use.